1.8 times the target success: Epson's robot technology demonstrated through an open and captivating design
International Robot Exhibition 2023, Seiko Epson Pavilion
Mizuno Corporatin exhibited at the 57th Japan Golf Fair 2023 held at Pacifico Yokohama in March 2023.
A third of the booth space was dedicated to promoting new products and disseminating information, featuring a talk show with industry experts and a hands-on trial for testing and fitting products. This setup was designed to enhance visitors' inclination to make a purchase. Simultaneously, the layout facilitated a flow that encouraged direct purchases through the e-commerce site.
Kanagawa Pref., Yokohama, Pacifico Yokohama
10 – 12 March, 2023
Planning / Design / Layout / Construction / Operation / Graphic design