Interactive, immersive exhibits designed to engage and inspire visitors, ultimately driving purchase decisions

Mizuno Corporatin exhibited at the 57th Japan Golf Fair 2023 held at Pacifico Yokohama in March 2023. 

A third of the booth space was dedicated to promoting new products and disseminating information, featuring a talk show with industry experts and a hands-on trial for testing and fitting products. This setup was designed to enhance visitors' inclination to make a purchase. Simultaneously, the layout facilitated a flow that encouraged direct purchases through the e-commerce site.