STAR WARS Space Designed to High-Quality Japanese Specifications

Hasbro Inc., a leading American toy and entertainment company, exhibited at "STAR WARS Celebration Japan 2025" held in April 2025. This was the second time the event was held in Japan since 2008.

The attractive Pavilion, which recreated the imagery of the films, allowed visitors to experience the STAR WARS universe through the displayed products and photo spots. This enhanced brand presence and contributed to increased visitor traffic and sales.

We performed Japanese adaptation design of the provided design concept, aiming for a safe and high-quality exhibition Pavilion. We proposed and constructed materials for the Pavilion decoration based on the dojo image from the film. Additionally, we modified the raised floor displays common overseas, lantern graphics, wall surfaces, and display stands to Japanese specifications, receiving positive feedback for the overall finish and service. In particular, the wooden object modeled after the "Jedi Sacred Tree" with its complex structure, as well as the wood grain and shoji (paper screen) sections, were highly praised.