1.8 times the target success: Epson's robot technology demonstrated through an open and captivating design

Seiko Epson Corporation and Epson Sales Corporation collaboratively participated in the International Robot Exhibition 2023 at Tokyo Big Sight. Their exhibition was themed "Have you given up on automating those difficult tasks? Epson will provide solutions!” Focusing on addressing issues like labor shortages and technology transfer, Epson showcased solutions for automating tasks traditionally reliant on manual labor or human intervention, both within their exhibition space and on a special stage. 

During the four-day event, the booth attracted a significantly higher number of visitors compared to the previous year. This led to generating approximately 1.8 times more leads than anticipated, effectively enhancing awareness of Epson Robotics and its role in addressing customer challenges.

Signs clearly highlighting keywords of interest to visitors effectively promoted the "Epson Robot" technology. The booth featured an open exhibition layout, enabling visitors to view the entire display from back to front. This design created a comprehensive space that showcased all the robots.