Designing the presence and unity of the corporate brand

KOSÉ TRAVEL RETAIL exhibited at the TFWA Asia Pacific Exhibition & Conference 2024, a duty-free and travel goods trade show held in Singapore.
This time, we continued to incorporate the puff mark motif that symbolizes the KOSÉ corporate identity to enhance the company's image and create a space that reflects the brand's future direction as it evolves into a company with a robust global presence.

The large LED display on the facade had a significant impact. The expansion and extensibility of the puff motif was superimposed on KOSÉ's vision to create a strong presence. The exhibition layout was designed to offer a panoramic view of each brand, including the prestigious DECORTE, with the Hero Product exhibit prominently positioned at the center. This layout effectively conveyed KOSÉ's expansive vision and cohesive brand identity. The design generated new business opportunities by enhancing interest in the brands collectively. In addition, a store-like entrance door was installed to facilitate efficient and smooth operations.